Butch's Pizza Old Logo

1982

Butch's opens in the South End of Peoria, IL, offering its first and only pizza, the 9" Super Supreme. The iconic Butch's "pig" logo is created.

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Early 1980s

A bar that served Butch's pizza was robbed, but only the pizza was stolen, leaving the cash behind. This incident inspired the tagline, "Better than cash."

3 fresh pizzas on a rack in the Butch's kitchen
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1984 News Articles with image of a woman sprinkling cheese on pizza

1984

Invented first ever White Garlic and causes USDA to write a new chapter on pizza in its regulations.

Mid-1980s

Butch's expands its reach beyond Illinois.

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Butch's Original Pizza Truck
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Old photo of Butch's Pizza in 1999

1999

The "Dig the Pig" slogan is created.

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2004

Butch's expands into a larger facility in Morton, IL.

Butch's Pizza Building in 2004
2011 newspaper article about sons taking over with a picture of one of Butch's Sons

2011

Butch's 3 sons take over the business.

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2024

New ownership takes the helm, with goals to expand the brand's online presence.

Butch's Pizza New Website open on a laptop next to the Butch's Pizza logo